Loadstar is a joint venture between the Jinasena Group and the Solideal group of Belgium. Loadstar manufactures solid and pneumatic tires, wheels and tracks under the Solideal brand and has been awarded the Most Outstanding Exporter of Sri Lanka award by the National Chamber of Exporters of Sri Lanka (NCE) in 2007 and won the National Cleaner Production award in 2008, 2009 (NCC) Silver.

Loadstar employs over 5,000 people across six plants.

Loadstar is an ISO 9000 certified company since 1996, and is one of the first tire companies in Sri Lanka to be certified. Loadstar is committed to its customer by consistently delivering high quality products at competitive prices. ( Quality Policy )
 
Loadstar endeavors to continually improve all business processes and ensure conformity to the established quality systems. Loadstar accomplishes this through constantly upgrading of the skills of our employees.

Presently the company consumes a significant percentage of the natural rubber production of Sri Lanka. Loadstar has continued to grow rapidly over the last 25 years and is continuing its journey with impementation of lean system and processes.